More content in less time, still on brand

Clayton H is an AI educator and creative director who helps creators and business owners keep up with content using AI, without spending hours producing it.

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Free AI Content Starter Kit

The 2 skills I use to set up a brand before making any AI content. Free, for Claude or ChatGPT:

Brand DNA: turns your brand into one page of rules that ChatGPT, Nano Banana or any AI tool can follow
Character DNA: builds a character sheet of you or an AI twin, so the same face appears in every image

The problem

Why is keeping up with content so hard?

Your audience expects something new every week, and the moment you stop posting, they forget you. You have three ways to keep up. Each one breaks.

Make it yourself

Shooting, editing and posting eat your evenings and weekends, and you have to be on camera for all of it.

Pay someone

Photographers, editors and content creators cost more each month than most small brands can keep paying.

Hand it to AI

It's fast, but without a system you get slop: off-brand images and a different face in every post. Your audience spots it and scrolls past.

How it works

Set up once, then let AI do the making

A system makes the decisions AI would otherwise guess, so every piece starts on brand and you spend your time choosing, not re-prompting.

Step 1, free

Set up your brand

Write down your look and lock one face, yours or an AI twin's, so AI stops guessing.

Get the free Starter Kit

Step 2

Let a skill direct the shoot

Tell it the shoot you want. It picks the scene, outfit, light and pose, and writes the prompts.

See the AI Photoshoot Director

Step 3

Make more, in less time

Every image starts from your rules, so the posts keep coming without the hours or the camera.

One face, every shoot

The same face in every shoot

One AI character across six very different shoots. That consistency is what makes AI content look like a brand, not a lucky image.

AI character lying on blue satin with silver eyeshadow, eyes closed

AI character in red light with striped window shadows across her face

AI character stepping out of a car at a night-time premiere

AI character in an olive suit stepping out of a lift with a coffee

AI character in a white gown sitting in a museum gallery

AI character in a white dress by a sunlit window

Portfolio

What it looks like in practice

Full portfolio

Content with one consistent face, brand campaigns and a brand website, all directed and made with AI.

Consistent AI model editorial photography

One AI model, the same face in every shot, across very different settings.

Cinematic AI short films

AI short films with the same characters in every scene: 1.4M Facebook views in 8 days.

Florentina skincare and perfume campaign

A fictional skincare and perfume house built on European folk craft, with its packaging and logo.

Stoop Gen Z fashion website

A concept brand and website for an imagined Gen Z fashion label, built with Claude Code.

Who I am

Hi, I'm Clayton H

Before AI, I spent about ten years in customer strategy. As a regional leader across APAC at a global fashion retailer, I ran the customer insights department, managing its team and its projects. Before that, I worked in customer transformation consulting at a Big 4 firm.

I run content the way I ran those teams: decide who it's for and what it has to do, then build the system that delivers it. For the last two years I've built those systems with AI. More about me.

What readers say

“Clayton creates beautiful images and videos with AI, then shows you how he made them. His guides helped me start experimenting with video myself. He is also incredibly generous with his time and advice.”

Newsletter reader, Substack

“Clayton is my go-to for design inspiration. I'm amazed by his keen eye!”

Newsletter reader, Substack

“Clayton's newsletter is a practical collection of guides, experiments and workflows meant to help creators build unique visual and creative productions with AI.”

Newsletter reader, Substack

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