Clayton H
Consistent AI model editorial photography
One AI model, the same face in every shot, across very different settings.
Services
Done for you
AI visual projects for brands: product imagery, campaigns, social assets and AI video, directed from your brand up and produced with AI, so there's no shoot to organise.
- Briefyour brand and goal first
- Directone visual world
- Producemade with AI
The problem
Why do AI brand visuals look like everyone else's?
AI makes polished images easy. Polished isn't the same as yours.
Change the logo, and it's anyone's
The light works and the product looks expensive, but nothing ties it to your brand.
The set doesn't hold together
Each asset is made on its own, so the campaign drifts from one image to the next.
It was made before the decisions
What it needs to say, who it's for and what must stay consistent were never settled.
How it works
Decisions first, images second
Step 1
The brief
Your brand, product, audience and what the work has to achieve.
Step 2
The idea
The creative concept and the visual world that belongs to your brand.
Step 3
The rules
People, setting, styling, light and composition, fixed so every asset matches.
Step 4
Production
Made with AI and extended to every place the campaign needs to live.
Deliverables
What can I make?
A stronger direction for one product, the assets for a launch, or the system behind a whole campaign.
- Product and packshot imagery
- Campaign and editorial imagery
- Social and digital creative
- AI video and animation
- Creative direction and visual development
- Complete campaign concepts and visual systems
The outcome
What you get
Visual work that belongs to one brand, with a clear point of view, consistent across every asset, produced without organising a shoot.
Why me?
More than ten years in customer insight, strategy and transformation, from Big 4 consulting to regional leadership across APAC at a global fashion retailer. I read a brief the way a marketing team does, then turn it into visual direction.
See the work
Campaign concepts for skincare, chocolate, fashion and menswear, a brand website, editorial photography with one consistent AI model, and AI video.
Related work
Past projects
Full portfolioContent with one consistent face, brand campaigns and a brand website, each built around its own brand and idea.
Cinematic AI short films
AI short films with the same characters in every scene: 1.4M Facebook views in 8 days.
AI avatar talking-head videos
Talking-head reels with an AI avatar, from topic research to the final edit.
Florentina skincare and perfume campaign
A fictional skincare and perfume house built on European folk craft, with its packaging and logo.
Kuromé chocolate campaign
A fictional chocolate house where French confectionery meets the Japanese seasonal calendar.
Red thread fashion campaign
A fashion campaign built on one rule: the red thread never fully disappears.
Loewe menswear spec campaign
A speculative menswear campaign built on one idea: flowers can tell fortunes.
Stoop Gen Z fashion website
A concept brand and website for an imagined Gen Z fashion label, built with Claude Code.
How to start
Have a project in mind?
Tell me what you're working on. You don't need the creative direction or exact deliverables worked out; that's part of the process. If it's a good fit, we define the scope together.