Clayton HPortfolio
Loewe menswear spec campaign
A speculative menswear campaign for Loewe, built on one idea: flowers can tell fortunes. The clothes sit in an imagined summer of blue-and-white azulejo tiles, faded textiles, daisies and old European interiors, where a man waits for an answer and the daisies keep giving it.
| Role | Creative director: concept, art direction and AI production |
|---|---|
| Type | Spec campaign, not commissioned by or affiliated with Loewe |
| Deliverables | Campaign portraits, still life and tile illustrations |
The work
What was delivered?
More projects
Other projects
Full portfolio- Florentina skincare and perfume campaign: A fictional skincare and perfume house built on European folk craft, with its packaging and logo.
- Kuromé chocolate campaign: A fictional chocolate house where French confectionery meets the Japanese seasonal calendar.
- Red thread fashion campaign: A fashion campaign built on one rule: the red thread never fully disappears.
- Stoop Gen Z fashion website: A concept brand and website for an imagined Gen Z fashion label, built with Claude Code.
- Consistent AI model editorial photography: One AI model, the same face in every shot, across very different settings.
- Cinematic AI short films: AI short films with the same characters in every scene: 1.4M Facebook views in 8 days.
- AI avatar talking-head videos: Talking-head reels with an AI avatar, from topic research to the final edit.
Done for you
Want something like this for your brand?
Tell me what you're working on. If it's a good fit, we define the scope together.