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Red thread fashion campaign

A fashion campaign built on one rule: the red thread never fully disappears. Everything else stays almost colourless, so the red carries each image across portraits, still life and handmade objects.

RoleCreative director: concept, art direction and AI production
TypeConceptual campaign
DeliverablesPortraits, still life and handmade objects
SkillsAI image generation, AI image editing, brand identity design

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